The Art Behind Every Knot

Our Story

Re Knott was founded by Bhavendra Singh and Riddhi Baranwal with a simple belief: exceptional rugs should be accessible without compromising craftsmanship, design, or ethics.

While Re Knott is a modern design-first brand, its foundation is built upon more than six decades of rug-making expertise. Through a long-established family manufacturing legacy in Bhadohi, India’s carpet capital, we have inherited generations of knowledge, craftsmanship, and respect for the art of handmade rugs.

The name Re Knott stands for Reimagined Knots—a modern interpretation of traditional rug-making where heritage craftsmanship is redesigned for contemporary spaces. Every design combines timeless techniques with modern aesthetics, creating pieces that feel equally at home in luxury residences, boutique hospitality projects, and thoughtfully designed commercial environments.

Our mission is simple: create beautiful rugs that elevate spaces while honoring the people, materials, and traditions behind every piece.

Our Values

Craftsmanship

Every rug is shaped by skilled artisans who bring decades of expertise to each stage of production. We value precision, patience, and the human touch that machines cannot replicate.

Accessible Luxury

Premium materials, refined design, and exceptional quality should not come with unnecessary markups. We focus on delivering genuine luxury at honest value.

Ethical Manufacturing

We maintain responsible production practices with fair working conditions and a strict zero-child-labor policy. Every rug is created with respect for both people and craft.

Thoughtful Design

We believe rugs should be more than decorative objects. Every collection balances aesthetics, functionality, and longevity to complement modern living.

Material Selection

Every rug begins with carefully sourced materials including New Zealand wool, Indian wool, cotton, viscose, bamboo silk, and sustainable fibers. Each material is selected for durability, texture, and performance.

Design Development

Design concepts are refined through detailed sampling, color development, and texture exploration. Every pattern is evaluated to ensure both beauty and functionality.

Handcrafting

Our artisans bring designs to life through hand-tufting, hand-knotting, handloom weaving, and specialized finishing techniques. This stage transforms raw materials into richly textured works of functional art.

Finishing & Quality

Each rug undergoes carving, washing, trimming, inspection, and finishing. Only pieces meeting our quality standards are approved for delivery.

Re Knott was created to bridge heritage craftsmanship and contemporary design. We wanted to build a brand that celebrates the artistry behind handmade rugs while making exceptional quality more accessible to modern homeowners and designers.

Every rug we create carries a story of skill, patience, and passion. While our roots go back more than six decades in the rug-making industry, Re Knott represents a new chapter—one that combines timeless craftsmanship with modern aesthetics for today’s spaces. We are honored to share that journey with you.

Bhavendra Singh

Founder

Riddhi Baranwal

Creative Director & Co-Founder

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